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BRAND DESIGN & IDENTITY

BRAND IDENTITY PROPOSITION FOR A SMALL MOVEMENT STUDIO.

Ruch ku Naturze (eng. translation from pol.: ‘Movement Towards Nature’) is a small movement studio offering classes in intuitive dance, movement improvisation, guided relaxation, and Tension & Trauma Releasing Exercises (TRE), all led by a qualified and compassionate instructor.

Open to all levels and bodies, Ruch ku Naturze studio is a place to move freely, heal gently, and grow with intention.

KEYwords

Ruch Ku Naturze is defined by five core values, which also became our crucial factors to establish the creative direction for the creation of it’s brand.

MOODboard

  • Logo created for Ruch ku Naturze aims to convey the brand’s crucial assumptions and purpose, while also attracting a specific clientele.

    Consisting of simple shapes linking to balance and nature in a flowy, organic style, it resembles a moving human figure — with arms gently open and a spiral at the core symbolizing the body’s center, energy, and inner transformation. The spiral is a universal motif of growth, natural cycles, and intuitive movement — all fundamental values of the brand. The symmetrical, rounded form of the figure evokes harmony and wholeness, mirroring the studio’s focus on body-mind integration and gentle self-discovery through movement. Altogether, the logo expresses a clear identity: calm, organic, and rooted in mindful movement toward nature and inner balance.

  • The thin lines and elegant style of the logo and typography reflect a sense of refinement and subtlety, aligning with the studio’s calm, mindful atmosphere. This minimalist design approach suggests clarity and spaciousness, making it visually inviting and accessible to a wide range of clientele, regardless of age or experience.


    The gentle curves and lightness of the elements subtly evoke a feminine energy—soft, flowing, and nurturing—mirroring the studio’s ethos of intuitive, body-led practices and emotional presence.


    By balancing elegance with openness, the logo invites both those seeking gentle healing and those drawn to deeper self-exploration through movement, creating a brand presence that feels both welcoming and elevated.

    Some of the symbols linking to nature and movement that have been developed during the creative process may be used as additional graphical elements for the brand.

  • The colour palette for Ruch ku Naturze is thoughtfully curated to reflect the brand’s grounding in natural balance, emotional depth, and mindful movement. Each shade contributes to the visual and emotional tone of the studio’s identity.


    Together, these colours create a harmonious, nature-inspired palette that communicates elegance, warmth, and authenticity, appealing to a wide audience while remaining rooted in the studio’s gentle, feminine, and grounded identity.

  • The brand pattern for Ruch ku Naturze is a flowing, organic composition that visually reinforces the studio’s core values and aesthetic. It combines stylized elements inspired by the logo—such as spirals and curved lines—with natural motifs like leaves, droplets, and abstract human-like forms.

ruchkunaturze.pl

Ruch ku Naturze will come online soon. The website design will focus on elegance and simplicity, reflecting the brand’s connection to nature, movement, and mindfulness. Soft colours, organic shapes, and intuitive navigation will create a calming, welcoming space for all visitors.

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struminska.dominika@gmail.com

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